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How to publish a killer blog post on LinkedIn

Your LinkedIn profile is your professional identity. Don’t forget that the content you are going to post on LinkedIn should be related to your profession only. Complete your profile before stepping into the game of blogging. If you become an ace blogger on LinkedIn, it will make other professionals come back and check your blogs. It has great power.

Put a professional profile picture on LinkedIn and write an attractive summary of your projects and past jobs.  Let’s dive into a step-by-step guide on how to become an ace blogger on LinkedIn:

Post original content: Say no to content mirroring and write what you know the best. Preview your content. Write very consistently along with short sentences. It should not be Ctrl V and Ctrl X. Ask questions. Try to write the article in a listicle form.  Keep checking about the new trends in writing.

Upload images and videos: Visual content helps to get connected with the readers faster. Post word photos, gifs or JPG. Use attractive visual content. 

Engage with Links: Use the power of linking at best. Engage the readers more in your profile with interlinks and hyperlinks. Use other blog links, slide share presentations, enquiry form etc.  

Time to post:  The best time to post on LinkedIn is Weekend and Tuesday; between 8 AM – 10 AM. Watch your frequency of blog posting. Optimize your profile with SEO and by searching for relevant keywords.

Powerful headline: Headline on the blog is the tool which can make your readers click the post or not? Spend extra time in selecting the best headline. Play with words and construct a mind-boggling headline. Remember, the headline should trigger the mind of the reader!

Research on your target audience:  Being a LinkedIn blogger, it is really important for you to read something about your industry every day.  Understand what your target audience wants and what are, and this makes you the idea-bank of your industry.

Keep a tab on analytics: LinkedIn offers you the best analytics to show your writing efforts. It will tell you about the views, likes, comments and social shares.

The more you will blog on LinkedIn the more you will understand how to engage your target audience. It will grow your followers and leaders. Share your blog post on other social media platforms like Facebook, Twitter, Google plus etc. It will surely elevate the growth of your business too.

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